BloggerKhan

Apr 092018
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

Ecommerce Case Studies / Success / Examples

  1. The base premise is that the more people see your products, the better your chances of making a sale.

  2. You can do that by encouraging more people to visit your website via SEO and SMM,
    or,
    You can go where the crowds are

  3. Both are good strategies and you can deploy both simultaneously. However; SEO and SMM takes time to implement and start generating traffic.

  4. We adopted the second strategy, that is, go where the crowds are, that is, online malls or marketplaces Amazon, eBay, Walmart.

  5. Steps:

    1. Prepare your data. SKUs, UPC codes, shipping weights, dimensions, lag times, Free or Paid shipping, T&C

    2. Compare your pricing to those of competitors.

    3. Start Listing

    4. Start with a few products, get your feet wet.

    5. List accurately, ship quickly, do your best to get 5 Star ratings

    6. When you are ready to list in bulk, use tools like:

      1. http://multifeedinventory.com

      2. http://uploadmyproducts.com

    7. Sign up for eBay‘s Global Shipping Program

    8. List on Amazon.ca and Amazon.mx

    9. Without increasing or broadening your product line, you can significantly increase your sales by simply getting in front of more people.

Good Luck!


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Mar 042018
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

  1. Ecommerce presents a whole world of potential customers. It can be very lucrative.
  2. You should sell on Marketplaces like eBay, Amazon, Walmart and others to further enhance your earning potential.
  3. Just like good people, there are bad people who are lurking to take advantage of weaknesses in the system.
  4. You will face fraud – sooner or later. In fact you will often face fraud.
  5. While you must take all the precautions that are suggested by your bank and payment processor like PayPal etc., you will still get defrauded.
  6. If you get a massive hit, you may not be able to recover from that.
  7. How to avoid that?
    1. Figure out how much of a risk you can handle. That is a figure that may hurt you but not run you out of business.
    2. Let’s say that figure is $2,500
    3. On your own website, manually process such orders. Ask the customers to send a wire transfer or certified check before you will ship.
    4. On Marketplaces, it is harder to control. If you get orders for large ticket items and then keep canceling them, marketplaces would lower your rating. Also, if on a marketplace if you ask a customer to send a wire transfer, the marketplace will suspend you because they think you are circumventing their commission.
    5. We use a service called http://uploadmyproducts.com to block products that are over our risk threshold, in this example $2,500. We get data feeds from distributors all day long but we don’t have to worry. We setup once and the software keeps blocking such high ticket items from being listed on marketplaces.
    6. Do we lose some business this way? Certainly. But we minimize the risk of being brought to our knees by fraud.
    7. Helps us manage risk for our long term survival and success.

Ecommerce can be very lucrative. However; you must protect yourself and don’t take a risk that you cannot recover from.

Good Luck!


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Mar 032018
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

  1. Marketplaces like eBay, Amazon, Walmart are big – you are not
  2. Companies with trademarks to protect are also generally big and have lawyers – you don’t
  3. Marketplaces have their own rules – whether you like them or not, you have to play by their rules
  4. If they don’t want you to sell what they consider weapons, don’t. You may think it is a small knife but if they think it is a weapon, they are right, you are not.
  5. If they don’t want you to sell what looks like a confederate flag, don’t.
  6. If they restrict your account or close it – you can be in serious financial trouble.
  7. Avoid the wrath of marketplaces and save your account
  8. Block what needs to be blocked for a specific marketplace – why lose all sales
  9. Use a service like UploadMyProducts.com to block based on:
    1. Distributor
    2. Manufacturer
    3. Category
    4. Product:
      1. Title
      2. SKU
      3. GTIN
    5. Keyword

Play it safe, stay within the rules and maximize your chances of success.

Good Luck!


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Feb 252018
 

Practical Genius – The Real Smarts You need to Get Your Talents and Passions Working for You.
I picked up this book at the library, yes, I still like going to the library and I also like reading the foreword. As I started reading the foreword intrigued me. It is by Kevin Carroll and I liked it so much, I took pictures of it and am uploading them here. I think we can all learn from it.

Business books

Foreword by Kevin Carroll – a

Business Books to read

Foreword by Kevin Carroll – b

Business Books to read

Foreword by Kevin Carroll – c

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Feb 212018
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

  1. Saves you time and time is money especially if you have hundreds and thousands of products
  2. Synchronize inventory several times a day
  3. Avoids order cancellations & negative feedback
  4. Avoid the wrath of marketplaces and save your account
  5. Send only selected products to certain marketplaces
  6. Block products that may be disallowed on certain marketplaces
  7. Set separate prices for marketplaces
  8. Set margins based on price tiers
  9. Allocate for shipping based on weight tiers

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Dec 222017
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

By BloggerKhan

Posted in | Tags : , , , , , , , , , , ,

Every article you read and every TV news channel you watch is talking about the growth in ecommerce, not just in the USA but all over the world. Traditional malls and standalone stores are feeling the pressure and they should as a good portion of sales has moved online. The smart ones leveraged technology to have a strong online presence and have integrated their physical stores with their ecommerce website in such a way that they complement each other instead of cannibalizing each other.

‘Online only’ merchants do not have the luxury of such complementing physical stores to draw crowds from. That is a real problem. Savvy merchants know that the more people see their products, the better their chances of making a sale. The online versions of physical / traditional malls are called online marketplaces and the big ones are eBay, Amazon, Walmart and to a lesser extent Etsy. Merchants sell on their own ecommerce websites but also upload their products to these marketplaces.

People who prefer to shop on eBay go to eBay, Amazon loyalists go to Amazon and so on. There they see the merchant’s products and order via the marketplace. The merchant makes a sale, the marketplace a commission.

Why would merchants want to sell on marketplaces when they know the marketplace is going to charge a hefty commission? Because they get a customer that they wouldn’t otherwise. And now that they have made a customer, they can entice him to buy directly from their website in the future and save them marketplace commissions.

This establishes the benefits of selling on marketplaces. Now lets look at the challenges of selling on marketplaces.

  1. Labor intensive: To keep your own website updated and have accurate product information is quite challenging. To do so on multiple marketplaces in addition is a 5 Advil headache.

  2. GTIN / UPC codes: Amazon and Walmart insists on all products to have UPC codes. If you make your own products or source from smaller manufacturers, you don’t have UPC codes. You have to buy them, add them to your product descriptions and only then you can upload. That is labor intensive and it costs money.

  3. Synchronizing inventory: This is probably the biggest headache of selling products on 3rd party marketplaces. Every time somebody buys off of your website or on eBay or Amazon or any other marketplace, you have to update stock on all of them. If you don’t, then you may be sold out on an item but somebody may buy the same on one or more of the other marketplaces. Now what do you do? You have no stock. You cancel the orders and refund but that results in negative feedback and the marketplace lowers your ratings. Do it often and your account will get suspended. Marketplaces compete with each other and they are all trying to make the customer experience a pleasant one. If you are standing in the way, they will swat you like a fly.

    Human beings are always looking at solving problems though and a SaaS product called UMP ( short for UploadMyProducts.com ) now solves the inventory problem. What UMP does is, it Pulls the product data from your website / ecommerce site to it’s own database and then Pushes it to all marketplaces several times a day. This keeps stock levels updated on all platforms and minimizes the changes of you selling something that you don’t have stock on.

    Upload my products to amazon, ebay, walmart, etsy.

    Upload products to amazon, ebay, walmart, etsy and synchronize inventory

  4. Pricing: Setting different prices on different marketplaces: Commissions vary and so does shipping costs. If Walmart insists that you offer free shipping, what do you do. You have to markup your prices but only for Walmart. How do you do that if you have thousands of products? Again UMP comes to the rescue. It allows you to set different prices for different marketplaces.

  5. Blocking products: Some marketplaces don’t allow the sale of certain products, for example, certain kinds of knives or guns. If you violate their rules, your account may get shut down. What do you do? Through UMP ( UploadMyProducts.com ), you can block certain products for some marketplaces while allow them on others.

  6. Shipping policies: This is something that the smart merchants embrace and the dumb ones ignore. I cannot fathom why some merchants proudly proclaim “We only ship to the lower 48 states. No exceptions”. In this day and age you don’t want to ship overseas? Why not? You can’t figure out how to calculate shipping costs?

    Ebay has the best solutions for International shipping and UMP integrates with that. Many merchants see 20 to 25% of their sales coming from International Sales.

    You’ve got to realize that the US Market is a lot cheaper than many parts of the world and also, being a bigger market, there are many more choices that may not be available in other countries. That’s why international customers buy from US companies who are willing to ship overseas. Wake up people! If you don’t know how to enable international shipping, talk to ecommerce specialists like InterloperInc.com and they will help you get setup for international shipping.

In conclusion, ecommerce, like any other business platform, has it’s headaches and it’s challenges. That does not mean you give up. Look around and find solutions. Talk to companies that specialize in ecommerce and let them help you out. Ecommerce indeed is booming. Go get your share!

How to quickly setup an online store

Click or Call for help with ecommerce

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Dec 162017
 

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Dec 162017
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

If you do not have an online business, chances are you may not have ever heard of the term drop shipping. In this article, we will try to explain what it is and how it can make your life and running your business easier. We encourage you to read on, especially if you are about to start your own business or are looking into expanding online.

Drop shipping refers to shipping directly to your customers from a vendor with no intermediaries in between. As you can tell, this is a complete opposite to the traditional model where you buy and store the products in a physical location. Once, they’re sold, you ship them yourself. With drop shipping, once a customer orders from you, you pass the info along to your drop shipper who, in turn, packages and ships them directly to the customer.

The biggest benefit is obvious, that you do not have to keep any inventory yourself. You free up both your time and resources, have a wide selection of products, you are not limited by the location of your business and your customers will receive their orders on time. It also promotes scalability which is a huge perk. On the flip side, your margins are a little slimmer as the drop shipper charges for his services.

In addition to scalability, reduced risk is another major advantage of drop shipping. In a conventional model, you buy in bulk, store the inventory and then sell over time. If you make a bad decision and the market changes on you, you can be stuck with unsold inventory. That can be devastating. Drop shipping helps you lower your risk and to pay for that reduced risk, you have reduced profit margins.

So, now that we have established that drop shipping is a good idea, the next question is where can you find them. A simple Google search can be helpful, but make sure you expand your search terms by using drop shipping vocabulary such as wholesaler, distributor, etc. Contacting your manufacturer may be also worth a shot as they may be collaborating with a particular drop shipper already. This will be as good of a recommendation as it can get.

The drop shipping model in ecommerce

The drop shipping model in ecommerce

Before making a decision, which drop shipper to use, ask yourself a few questions, See what products they provide, at what cost, what shipping and payment options they offer, what is their return policy, etc. Do they offer any branding recommendations and send email notifications with order status and tracking? During the research process, it may definitely be worth your time to check any reviews and references they have received from their customers online.

Let us take a look at two of the most popular Chinese websites, Alibaba and AliExpress. Alibaba has a wholesale, business to business model, requires minimum order quantities and sometimes the goods are manufactured after your order. So, it may take up to several months from order till delivery. On the other hand, AliExpress works as a retailer, with a business to customer model, it allows the purchase of single units and the products have already been manufactured so shipping is done in a more timely manner. Alibaba is a platform that sells in bulk, that is, the sellers on Alibaba sell in bulk. They are either manufacturers or wholesalers / distributors. AliExpress is a platform for retailers though it also has some drop shippers / wholesalers who give you bulk pricing if you are a bulk buyer.

Then there are drop shipping aggregators who serve as the middleman between drop shippers and ecommerce merchants making it easy for both parties to further their business. Here are a few drop shipping aggregators: Oberlo – importing from AliExpress and other Chinese manufacturers; Doba – they interface with both manufacturers and wholesalers; WholeSale Central – an aggregator with a decent tool for filtering through categories like apparel, electronics and leather goods; Dropship Direct – another significant aggregator.

How can you integrate them with your ecommerce system?

To integrate the drop shipper with your ecommerce platform / online store, contact a web development company like InterloperInc.com that specializes in ecommerce. They have several years worth of experience with both ecommerce development and drop shipping and work professionally and in a timely manner to meet the business’s needs.

Once you have all these streams of product data flowing into your ecommerce system, you may also consider uploading your inventory to marketplaces like Amazon, eBay, Walmart, Sears, Rakuten etc. To upload and synchronize inventory, you may use services like UploadMyProducts.com to make life easier for you.

All these services are there to help you make buying, selling and processing orders easier. Your focus then has to be on generating traffic to your website, servicing customers and doing research on what product mix to carry.

We hope this article was helpful. Good luck!

Ecommerce Drop Shipping Experts

Ecommerce Drop Shipping Experts

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Dec 122017
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

Competing with the big guys in the industry isn’t easy, especially when it comes to ecommerce as they have bigger budgets to spend on promotion and marketing. However, this doesn’t mean that the world of online marketing is closed to smaller players. There are plenty of ways to stay one step ahead of big businesses. This article will focus on category descriptions.

Most ecommerce websites have their products identified by categories to make it easier for customers and themselves when doing search and filter. Big brands do not have a lot of text on their category pages, but rather go for a more clean look and let the products speak for themselves. They can do this because they do not need long category descriptions for SEO juice as they are already visible to their customers and can afford to advertise. You are small, you cannot spend much on advertising. So you have to be smarter and use search engines are your allies. You can use more descriptive text at the top of your categories to get better ranking on search engines and attract customers that way. See example picture.

Write category descriptions that contain relevant long-tail keywords as the short ones are extremely competitive. Write them in a way that shows your customers that you really understand what this category is about, what kind of products and what kind of situations this category is suitable for. Tell a story if you can.

Add internal links to subcategories to establish a site hierarchy. Search engines will crawl through these, index them and help you rank higher in search results. Not only that, but internal linking also improves site navigation and prompts visitors to view more pages and spend more time on the website.

It’s very important to update descriptions on a regular basis especially if your inventory changes.

Last but not least, don’t be afraid to add other types of media to your descriptions. Recent polls have shown that users absolutely love videos. If you have the time and resources available, make short videos showing the product in use.

We hope this article was helpful.

Good luck!


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Dec 102017
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

Compared to PPC (Pay Per Click Ads) organic search has long lasting effects. If you develop good content, it may continue to show up in searches years from now. What is good content though? Good content is not necessarily academic content. It’s content that covers a topic or sub-topic to be sufficiently informative and engaging, easy to read and understand and keyword rich for a favorable ranking in searches. It should also be relevant to your business or line of operations as after all you want to attract bees, not wasps.

Content can be developed in one of two ways:

  • In-house:
    Larger organizations have whole departments writing content for their marketing collateral, websites and blogs. Small businesses don’t have that luxury. Most small businesses now understand the benefits of content development but don’t have the skills to write or have the skills but don’t have the time to spare 2 to 3 hours a day writing content and then promoting it.

  • Outsourcing:
    Small businesses should consider outsourcing content development to engage their user base and also for SEO benefits. The cost of outsourcing is not that high and most small businesses can afford to get their content outsourced.

The next logical question is who to outsource to? Now, this part may prove to be tricky and somewhat time-consuming but it is well worth it in the end. Again, there are several options for you to pick and choose from starting with, but not limited to:

1. Freelance content writer/ industry expert

2. Content writing agency

3. Content writing team

4. Guest writers/ bloggers

Ask your friends and contacts for recommendations, do your own research on potential content writers or agencies, then proceed accordingly. If verbal recommendations do not come to fruition, you can always head to one of the many freelancing portals and check out candidates there. You can post a project and then people will bid on it and try to get your attention with their offers and writing samples. Make a list of a few potential ones, discuss the task or what the job of content writer for you entails and choose. Rates could even be negotiable so it is a very cost-effective solution. For a list of freelancing platforms, visit http://bit.ly/how-outsource1

But not all writers are a good match for your line of work or the quality you need.

In order to find the best content writer for your business, you must be specific about things such as their:

  • High level of proficiency in English to guarantee that a piece will be well written, without spelling and gramattical errors.

  • Knowledge of SEO principles; understanding keywords and correct keyword density so as not to overstuff the writing in a way that will make search engines exclude you and your website from search results.

  • Ability to write in different styles. Articles, reports and press releases are not written in the same format and whoever you outsource to needs to be well aware of the differences.

  • Story-Telling skills. A good writer has to be able to tell a story and awake the curiosity and interest of the reader, make them find out more about the topic. Every good writer needs this particular skill set.

  • Narrative. Pretty self explanatory.

  • Undertaking research. You need to back up your content with well researched examples, facts and figures that lend a certain dose of credibility to the writing and to your business.

  • Detail orientation. Once you have pointed out what the contents should be about, the developer should follow it and make sure he/she does not miss any of the required points.

  • Working with deadlines. Your content developer needs to commit to submitting a piece to a previously agreed date and time as chances are your business is also working on a deadline. Make sure this is stated clearly and that the developer is certain they can finish in time.

Students may be even considered for minor work on general topics, but stay clear of them for serious business matters.

Writing agencies usually have teams that will do the writing and there is overall a good guarantee that the final product will be of high quality. However, they will charge significantly more than a freelance content writer. We recommend reaching out to an agency or team when the quality of the content is especially important and the topics are too specific to tackle by a sole individual. Another benefit of writing agency is that you can be certain that the delivery will always be on time.

Guest bloggers will lend a certain dose of credibility none of the other content writers will achieve. So, reaching out to a few and making a good arrangement will take you a long way. However, this may not be an option for first timers. You need to have an established website and audience before you this. If you are just starting out, keep the idea in mind for a later date.

To sum up, content development is extremely important for any website. Spend some time finding the best writer/agency to outsource to in order to get the desired results. You can go with a company like InterloperInc or post your job on freelancing platforms.

We hope this article gave you an idea on how to outsource your content development. Good luck!

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Dec 102017
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

Contrary to popular belief, email marketing is still a major driving force in sales. Even though Social Media gets all the hype, email is what delivers in ways that can be better measured. It’s a direct and personal way to interact with customers. But in order to use its potential, you must have a list of emails and constantly grow your list.

How can you convert visitors to your website into leads and leads into sales? Well, you engage with them and encourage them to subscribe to your email newsletter. By simply engaging visitors and asking them to subscribe to your mailing list, you will increase email capture. Offering a reward like a free report, or discount will help you convert even more visitors into subscribers. Once you get that email, you can market to them and inform them about new products and promotions. This also opens the door for driving sales from customers that require more time to be convinced to buy a product.

If you’re wondering why we’re urging you to ask for their email first, it’s because the majority of new visitors do not buy anything on their first visit. That’s why it’s important to encourage people to subscribe to your email list. Getting a visitors email is probably the most valuable marketing exercise for an ecommerce company.

One of the most effective ways to grow your email list is through email pop-ups. This practice is widely used by marketers in ecommerce for its usefulness in list building, traffic conversion and sales influence. However, you must be aware that email pop-ups are a numbers game. The more visitors you engage, the more conversions you’ll get. Try not to annoy your visitors. There are ways to engage shoppers in a relevant way that provides value. Don’t pop-up a subscription box the moment a visitor lands on your website. Be patient. Let him spend some time, see your products, check your prices and then pop-up your form with a nice message.

Your pop-up should represent your brand well and have clear, concise copy and a strong call to action to convince potential customers to act upon it. Focus on these three aspects and you should see high conversion rates with your email pop-ups. Experiment and see what message and what design resonates better with your visitors.

Now that you have a lead capturing mechanism in place, how do you manage them? You must have an auto responder and / or a CRM in place. Without that, you are collecting leads but unable to do much with the leads. If you are not familiar with auto responders, we have a good article on them at http://bloggerkhan.com/review-and-comparison-of-auto-responders/17740 Remember you are collecting leads for a reason. First to convert them to customers and then once they become customers to stay in touch with them so they can buy more from you in the future.

We hope this article was helpful. Good luck!


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Dec 022017
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if ...

Have you been blogging for a while but still get just a little traffic? Isn’t that discouraging. Thinking about quitting? Don’t. Not yet. People will come to read your content only if they know about it. You need to get the word out. The SEO optimization of your content will be of huge help. Giving your content an SEO boost will improve your search engine ranking, more people will be able to find your blog, they in turn may share your posts, cross pollination happens and that’s when traffic starts coming.

Let’s start from the basics. Rule number one is keywords. Keywords are words or phrases people use when looking up stuff on search engines. Decide which ones you will try to rank for. The shorter the keyword phrase, the more effort it will take to rank but it is worth giving a shot. However tempting it may sound to use them multiple times in your post, we do not advise it as search engines ban keyword stuffing. So, think wise and place them strategically. Near the beginning and at the end of the article is a good place to start. Then every 300 words or so, include them again. The Yoast SEO plugin may come in very handy in this regard, definitely worth adding that one to your site. Another good one is All-in-One-SEO.

Here are additional tips to optimize your blog posts for SEO:

  • Add several pictures to your content, with captions, alternate text and description. And give the pictures relevant names whenever you are uploading them to your site. IMG005698.jpg is a no-go if you want to make any kind of SEO effort but sailing-hawaii.jpg adds value to your SEO.

  • Hire somebody to make cartoonized pictures. Readers find them interesting and like to share them on social media. This will get you additional traffic.

  • Add short videos – Google likes multi-media content especially videos.

  • Encourage readers to comment. Ask them questions, include Calls to action etc.

  • Mention your blog posts in your newsletter to reach an even bigger audience.

  • Include quality links whenever you are referencing other blogs, articles, link to previous blogs and articles of yours whenever possible.

  • Have visitor friendly URL. These are easy to read and describe the content.

Last but not least, broaden the reach of your content with the help of social media. Target the channels your current and potential new customers are using, then focus on those. Share your links and snippets on social media and invite the audience to read more on your blog. Programs like Hootsuite make this super easy, just a couple of clicks and the link to your new blog post will be published on all your social media accounts. They even let you schedule content ahead of time.

All of the above does not mean your content should be robotic and full of keywords. Your writing is ultimately the most important thing, however you need to follow our tips and tricks to get the attention of search engine algorithms. Once you write the blog post, read through it to make sure everything is SEO friendly and you are ready to hit publish.

Good luck!

PS: Do you have some points to share about promoting blog posts? If so, share your experiences in the comments section below. That’s how we all learn – by sharing.

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Nov 262017
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if …

Many people who join Linkedin understand its importance for B2B networking but struggle with engaging members. They post content, some heavily, some lightly and though that helps, it still does not deliver many leads.

Many people approach Linkedin as an avenue to siphon off traffic from Linkedin to their own website. Though an understandable and sound approach, that ignores the fact that a lot of engagement can and does takes place on Linkedin itself.

Your profile on Linkedin and your company pages on Linkedin can be put to good use to help people understand what you do and if there is common ground for both of you to further explore. Once you understand this, your strategy changes from generating traffic to your website to generating more profile views and more people requesting to connect with you and joining your group(s).

This video will help you improve your Linkedin engagement, generate more profile views, and grow your Group.

Good Luck!

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Oct 292017
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if …

Retail Stores are notorious for not doing enough to encourage repeat business. They don’t have a mechanism in place to keep in touch with customers. Wisen up. You need to have a mailing list and these tips will help you grow your list.

  1. Link an auto responder or a CRM or both to your website.
  2. Include a flyer in every bag that gives your URL and encourage people to sign up for your newsletter to qualify for a monthly give away.
  3. Place a computer or two with appropriate signage in your store encouraging people to sign up for your newsletter to qualify for a monthly give away.
  4. Advertise in your store and on your website email only specials. Make sure you honor that and don’t offer that discount to anyone not on the list.
  5. In every email, encourage people to share that email and ask their friends to sign up to get the email only discounts.

Good Luck!


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Oct 222017
 

By BloggerKhan

My profession is Management and Marketing and it revolves around outsourcing, ecommerce and marketing on the internet. Wise men say identify what you are passionate about and then see if …

Amazon is a great marketplace and many loyalists start their search on Amazon, not on Google. If you are into ecommerce or planning to get into, consider selling on Amazon. It is a huge marketplace and growing. You benefit from the crowds already on the marketplace looking for products – just like opening a shop in a busy mall. You get in front of people who are already there, shopping with credit card in hand.

Here are 7 tips that will help you succeed on amazon.

  1. Have a Great product. Be unique. Sell your own product so you don’t have to compete with others for the same product. If you are trying to sell something from another manufacturer, you may end up competing with scores of others who are also selling the same. That forces a severe margin crunch and you may make sales but not much profit.
  2. Set your listings correctly. Make sure the Title accurately reflects what you are selling. Select the correct category. Use keywords that customers are likely to use when searching for such a product.
  3. Pictures: Upload as many pictures as make sense. Remember people can’t physically touch your products online so make it easy for them to evaluate your products through pictures and text.
  4. Post FAQ on products. If you anticipate people will have quite a few questions, answer them beforehand in the product descriptions so prospects don’t have to wait for you to answer questions through the Amazon messaging system.
  5. Talk about reviews. Amazon forbids merchants from asking customers to write reviews. However; if you encourage people to read reviews, your customers may start leaving their own reviews.
  6. Don’t ignore international. A good bit of ecommerce sales are from overseas customers. Make sure you have shipping charges setup for international. Welcome them and make it easy for them to buy from you.
  7. Start slow. Everything has a learning curve. Start with one or two products, see how the response is and then add other products if you can manage the additional sales.
  8. Bonus Tip: If you have thousands of products or you sell on multiple marketplaces, it becomes very difficult to synchronize inventory manually across multiple marketplaces. If that is your situation, use a service like UMP ( short for UploadMyProducts.com). They pull inventory from your ecommerce database and pushes it to Amazon, eBay, Walmart etc. several times a day.

If you don’t have the time to do all that, outsource it to companies like InterloperInc to do it for you.

Marketplaces like Amazon, eBay, Rakuten and Walmart.com are big players. Make good use of them. They all have their loyal customer bases who frequent them and do your best to get in front of them. The more people see your products, the better your chances of making a sale.


Help with Amazon listings, SEO, setup and automation

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