Ways to market your business

 General
Jun 052017
 

To be competitive and make good profits, it is imperative that you spend some time marketing your business. These days, marketing is very easy, particularly because there are so many platforms to use. Especially for small businesses, getting a break might be harder, given that it might be harder to hire a marketing personnel.

However, with the right knowledge, you might do this yourself, and in return reach out to more potential clients. In this post, we will look at the available marketing avenues, and how you can use them to your advantage.

How to market your business

Create a business website

Without a website business, your website is doomed, especially now that everything is going digital. It is crucial to ensure that you stay updated with trends in business, and building a website is one of the top trends.With a business website, your clients will be able to find all the relevant information in one place, so long as you avail the information on your website.

Get SEO implemented

Getting a modern website is just half of the work needed. You have to implement search engine optimization on the website. This will make your website rank better on platforms such as Google search, aiding in the acquisition of new clients, hence a successful marketing tool.

SEO can be a challenging task, so do not hesitate to hire a professional, don’t worry, these services are usually very affordable, even for a small business.

Get a business email

To win over the trust of new customers, you have to ensure that your business presents itself as a professional body. The best way to do this is by making sure that you get a professional business email, which is associated with your businesses domain name. The good news is that most web hosting companies will provide this to you for free when you buy hosting for your website.

Use social media

There are a million social media users; this is a ready market, ready to be exploited. To promote your website, you can create a business page on the sites, then pay the platform to market your page to their users.

Business cards

Business cards might be an old way of acquiring trading partners, but they are still very effective. You can get a professional business card designed for about $5. Don’t miss out on this opportunity, make sure that you are always walking with your business cards.

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Importance of SEO

 General
Jun 052017
 

SEO or search engine optimization is a process through which a website or web app is optimized so that it is easy for search engines to read the content and easily index it. The better the SEO, the better a search engine will be able to understand the structure and context of your content, and in return the better your site will rank among the results when a user searches for relevant content.

Many people are not aware of the importance of search engine optimization, and even most of those that are aware of it do not implement it the right way. In this post, we will have a look at some of the advantages of SEO.

Benefits of SEO

More traffic

The first and direct benefit of search engine optimization is that your website or web application will get more traffic. Web traffic is the number of visits that your website gets. The more visits a site gets, the more clients they attract to their website.
If you run an online business or want to get more clients to your website, then SEO will help you get that.

When your website is well optimized, it will show up amongst the top results when a user searches for relevant content on sites such as Google.

Make your site competitive

You have to know that your competition is probably already implementing SEO on their websites. For you to have a fair shot at competition, you have to invest some money and time optimizing your site for search engines.

If you correctly apply SEO on your site, it means that the site is competitive enough, and can even outdo the competition, thus attracting more traffic, and hence more clients.

Better content

By following the guidelines set for search engine optimization, you ensure that the content you are posting is of high quality, and in return make your site look and feel professional. Once you learn the ins and outs of SEO, you will know the true meaning of running a professional website.

Better user experience

If a website is well established with proper SEO implemented, the users will always get a better user experience. This mainly because the site uses modern SEO standards that ensure that content is well implemented.

Better targeted marketing

Through local SEO targeting, you can target people from within your country, hence ensuring that your content or website is always availed to those that need it the most.

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